Does Consumer Innovativeness Matter in Electrified Vehicle? The Moderation Role of Consumer Involvement
- Creator: Chao, Chih-Wei (Fred) , Hung, Yu-Chen , Sun, Li
- Resource Type: journal article
- Date: 2022
Strategic recommendations for new product adoption in the Chinese market
- Creator: Chao, Chih-Wei (Fred) , Reid, Mike , Lai, Po-Hsin , Reimers, Vaughan
- Resource Type: journal article
- Date: 2020
Vicarious innovativeness or vicarious learning: the role of existing vicarious innovativeness in new product purchase intentions
- Creator: Chao, Chih-Wei , Reid, Mike , Hung, Yu-Chen
- Resource Type: journal article
- Date: 2016
Global consumer innovativeness and consumer electronic product adoption
- Creator: Chao, Chih-Wei , Reid, Mike , Mavondo, Felix
- Resource Type: journal article
- Date: 2013